BJP Spent More Money in Political Ads on Facebook before the First Phase of Bihar Polls

As Bihar entered its first phase of assembly elections, we noticed some interesting trends in terms of money spent by the major political parties on Facebook political advertisements. The Bharatiya Janata Party (BJP) spent an estimated amount of INR 17,959,85 on Facebook political advertisements in the week ended with October 25, while the Congress party spent INR 13,386,22. Interestingly, the Lok Janshakti Party (LJP) spent INR 858,564 which is more than what the Janata Dal United JD(U) spent that is INR 637,082. The NDA spent the least with an estimated amount of INR 218,026 on Facebook political advertisements. The first phase of voting will take place on Wednesday, October 28. In the first phase of voting, 71 out of 243 seats are going to polls. The RJD is contesting 42 seats, the BJP is contesting 29 seats, the JD(U) is contesting 35 seats, while the Congress party is contesting 21 seats.

Note: The spending figure has been updated based on the continuously evolving data obtained from the Facebook ads library and may not match the graph. But the overall trend remains the same.

https://www.fas.nus.edu.sg/cnm/digicamp/

Published by Taberez A. Neyazi

I am Assistant Professor of Political Communication and New Media and Director of Digital Campaign Asia at the Department of Communications and New Media, National University of Singapore.

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